From Craft Fairs to Workshop Host
My Story:
I’m a self-taught polymer clay artist turned craft workshop entrepreneur.
I’ve been running profitable craft workshops (less than) part-time since 2021.
In 2023, my craft workshop business Creative Otautahi hit its $100K revenue milestone.
Again, this was from running workshops on a less-than-part-time basis.
I developed a reliable, repeatable formula for my workshops,
that ensures I turn a profit for every craft workshop I run.
🤔 knowing your key demographic/audience
🙋♀️ understanding which crafting experiences are profitable
🧠 expertly marketing an experience to pique the interest of potential customers, AND
🧮 fool-proofing your profit by crunching the numbers ahead of time
“So much more fun than paint & sip!”
“This is exactly what our city needs!”
“People want more fun things to do, especially after the pandemic.”
“It’s so great to be able to do something a bit different.”
“We don’t really care about what we make — we’re here for the experience!”
✅ People want to express their creativity in a casual, laid-back setting
❌ They don’t want a formal, professional art class
❌ They don’t care if you’re a professional artist
✅ They want a fun social experience they can share with their friends! 💃🎉